Digital Product Passports must provide reliable sustainability data on products in real-time, regardless of industry or product category. To meet this objective, the underlying solution must be based on open, global and competition-neutral standards.
Consumers and purchasers need to have access to accurate product information in real time. This is a prerequisite if their choices are to contribute to meeting EU’s climate goals and to a circular transition. But it is today difficult for consumers and purchasers to make sustainable choices. Too little product information is available in connection with purchases, and the information available is not always reliable. The European Commission has presented a proposal for so-called product passports for all products that are made available on the European market. The purpose of the product passport is to increase traceability and support a circular economy by manufacturers being required to share various sustainability data for their products.
Uniform standardized infrastructure rather than fragmented solutions
To accelerate the transition to sustainable development and avoid fragmented solutions, it is important that Digital Product Passports are based on a set of open, global, and competition-neutral standards. However, the development towards such an infrastructure, risks being hampered by private, rigid, and non-compatible solutions, resulting in suboptimization and the risk of transparency and accessibility being lost.
“Our only competitor in ProPare is unsustainable production. We collaborate widely across industries and sectors to show the way to a practical solution for digital product passports that is generic, complies with the legislation, and works in the long term.” – Viveka Risberg, Axfoundation
The ProPare project has developed a prototype for how a global, standardized infrastructure for Digital Product Passports could work in practice. The basis for this is a set of open and competition-neutral standards. With a common language used to identify every single unique product on the market, and a resolver pointing to the right data sources, all actors – suppliers and retailers as well as public authorities and consumers – can access relevant updated data in real-time, from multiple, decentralized sources, regardless of industry, company or product category.
“If, by 2025, we’re to succeed in exchanging product information between each other, regardless of industry, supplier or product, this will require a basic global and competition-neutral product passport infrastructure. We want to create this using existing technology in a new way.” – Staffan Olsson, GS1 Sweden
ProPare aims to build an open infrastructure for digital product passports where all players can obtain reliable sustainability product data in real-time.
To provide a concrete example of how a digital product passport infrastructure can be created and further developed, the project has chosen to create a demo app in which third-party certifications (Type 1 Ecolabel, ISO 14024) are linked to product identities and can be displayed to various players in real–time. In a next step, any type of information can be linked to a product and show everything right from basic data on product properties to complex sustainability data on, for example, recyclability, climate impact from production and contents of components.
What's in it for Companies, Decision-Makers, and Technical Service Providers?
Through the practical solution, we want to accelerate and strengthen the prerequisites for digital product passports. Together, we want to show legislators and trade and industry the way towards secure product information and increase the pace of the transition to sustainable production and consumption.
“By linking third-party certifications with product identities, with the Nordic Swan Ecolabel as an example, ProPare provides a specific example of how a digital product passport system can work in practice.” – Jonas Oldmark, Ecolabelling Sweden AB (the Nordic Swan Ecolabel and the EU Flower)
FAQ on Digital Product Passports
What is a Digital Product Passport? What does a “global and competition-neutral standard’ mean? How does a Resolver work? The FAQ provides quick answers to some of the most frequently asked questions about product passports.
Report: Recommendations and learnings
The steering committee consists of Axfoundation, GS1 Sweden, Ecolabelling Sweden AB (the Nordic Swan Ecolabel and the EU Flower), and Swedish Trade Federation. Corporate partners in the project are engaged in groceries trade, fashion, furniture and general retail trade with players such as Axfood/Dagab, Ahlsell, and Mio as well as technology developer Blue Cromos, which is responsible for the app development.
“This solution is good for Swedish industry and the Swedish business sector. Through standardised global product passports, we can accelerate the transition to a sustainable development.” – Magnus Nikkarinen, Swedish Trade Federation
Product Passport Terminology
- Digital Product Passport: A set of digital data that is specific to a product and that is designed to provide all relevant information over the life cycle of the product in order to contribute to more sustainable production and consumption.
- Open, global and competition-neutral standard: A standard that anyone may use, and which is designed to function in all parts of the world and where players in all countries can participate in governance of the standard.
- Resolver: An IT system that allows verified product data to be transferred in real time from multiple different sources to a large number of recipients, without being compromised along the way.
- Demo app: A mobile application designed to create an understanding of how the underlying product passport infrastructure works and how it can be scaled up to comprise more information elements and more products.
EU’s Digital Product Passport
- The European Commission has tabled a proposal for Digital Product Passports (DPPs) for almost all products made available on the European market. The product passport aims to increase traceability and support a circular economy by requiring brand owners to share various sustainability data for their products.
- Digital Product Passports are a result of the review of the EU Ecodesign Directive, which is a framework directive aimed at improving the environmental performance of products throughout their life cycle. The product passport legislation forms part of the Bill on the Sustainable Product Initiative (SPI), which, in turn, comes under the EU Green Deal – an all-inclusive initiative aimed at creating a circular and sustainable EU. Sweden’s first Circular Economy Action Plan also proposes a digital passport for products.
- The legislation is expected to be implemented at the earliest in 2025.