Watch the Webinar: Transforming Swedish Wool from an Underutilized Resource to Innovation


It all began with the realization that half of all Swedish wool is discarded or incinerated. This sparked The Swedish Wool Initiative, which has since created opportunities for Swedish brands and suppliers to access competitive, high-quality Swedish wool. Together, stakeholders across the value chain – from sheep farmers to Swedish companies in fashion, outdoor, and home décor – have joined forces to contribute to the vision of zero percent Swedish wool going to waste. So, did we make it all the way? Did we reach our goal?

The comprehensive webinar delved into results, lessons learned, and innovations. The webinar was held in Swedish – learn more about the webinar here!

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