In 2019, Sweden imported 1,650 tonnes of wool. At the same time, only 37% of all the wool produced by Swedish farmers was utilized. A huge waste of resources which could provide the Swedish fashion industry with a regionally supplied, biobased and recyclable material, enabling circular products. To enable Swedish fashion and outdoor brands to easily access competitive and qualitative Swedish wool, Axfoundation is running the Swedish Wool Initiative. By setting up an industrial scale pilot for collection, sorting, and quality assurance, this cross-sectoral collaboration aims at contributing to the vision of zero waste of Swedish wool.