New Report: 2,400 Tons of Wool Wasted in the Nordics
A new analysis estimates an annual loss of EUR 120 million and highlights the potential…
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Press releases
A New Take on The Iconic Swedish Semla Paves the Way for Hemp Cultivation
A classic Swedish semla pastry is now being launched with Swedish-grown hemp seed instead of…
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Half of Sweden’s Broccoli Is Left in the Field – Now the Leaves Are Put to Use with IKEA
Half of the broccoli grown in Sweden is currently left in the field at harvest….
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Swedish Wool Makes a Comeback – 30 Products Point the Way to a Circular Industry
After years of being discarded as a low–value resource, Swedish wool is gaining new life…
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Toward a European Wool Standard: The Swedish Model Leads the Way
For decades, Sweden has discarded roughly half of its wool. Now, a practical and scalable…
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