Sweden has large resources of nutritional blue food, but only a few species are landed and marketed. Salmon, shrimps, herring, and cod account for 65% of all the blue food consumed in Sweden, while valuable but less known species, such as bream, are not seen as commercially viable. Together with the County Administrative Board of Stockholm and the Swedish Inland Fishermen’s Federation, Axfoundation set out to explore the possibilities to make use of these species through attractive food products and efficient infrastructure. The result is, among other things, the Minced Bream (Braxenfärs) – a versatile product with a neutral, fine taste which has received positive reactions from both school students and chefs.