Tomorrow’s whole grains can provide nearly as much bioavailable iron and zinc as meat, thanks to a traditional grain processing method. In the Mineral Shift project, Axfoundation, Good Grains, MatLust Development Node and Warbro Kvarn have further developed hydrothermal treatment, a technique that increases the bioavailability of minerals such as iron and zinc in whole grains. This paves the way for a new generation of flavorful, nutrient-rich grain products.