The Filippa K Circle is an initiative previously supported by Axfoundation. The Filippa K Circle is a forum in which Filippa K and its suppliers are working to create the most sustainable products possible from every perspective. This may involve avoiding waste, creating recyclable products, minimizing resource consumption, choosing sustainable materials in everything from wire, lining, interface and packaging to having a transparent supply chain and so on. In addition, the products must have a long life cycle as relates to both design and quality, fit perfectly, strengthen the brand and, of course, increase the company’s sales and earnings. Filippa K Circle started as a project but will eventually become the model that the entire company follows—a sustainable, circular business model.