Junior Achievement - Entrepreneurship for Real is an initiative previously supported by Axfoundation. Junior Achievement Sweden is a training organization that together with schools aims to introduce entrepreneurship and commitment to the business community in the education system. Axfoundation is co-author of the teaching material targeting high school students, "My Junior Achievement Company—Entrepreneurship for Real". On average, Junior Achievement Sweden reaches 20,000 high school students every year. Axfoundation contributed sustainability aspects concerning all parts involved in starting up and running a business.