{"id":4813,"date":"2016-10-23T18:47:55","date_gmt":"2016-10-23T18:47:55","guid":{"rendered":"http:\/\/axfoundation.se\/en\/?p=4813"},"modified":"2019-09-24T11:24:51","modified_gmt":"2019-09-24T11:24:51","slug":"social-supermarket-to-re-open","status":"publish","type":"post","link":"https:\/\/www.axfoundation.se\/en\/uncategorized-en\/social-supermarket-to-re-open","title":{"rendered":"Social Supermarket to Re-open"},"content":{"rendered":"
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Matmissionen (The Food Mission, in Swedish) is the\u00a0first social supermarket in any of the Nordic countries, and it opened in a southern suburb of\u00a0Stockholm, R\u00e5gsved, in December 2015.\u00a0Due to a\u00a0fire the store\u00a0had to shut its doors three months later.\u00a0Since that day, owner\u00a0Stadsmissionen, a nonprofit organization, have together\u00a0with\u00a0Axfood been intensely looking for a new premise that would allow a\u00a0reopening of the social store \u2014 and once again\u00a0be\u00a0able to help all the members who live in economic deprivation. This time the luck fell on\u00a0a northern suburb of Stockholm, Veddesta. Doors opened on September 26.<\/p>\n

Matmissionen in R\u00e5gsved was a success right from the start\u00a0with\u00a01,200 members already after three months\u2014so it was especially important to start up a replacement store as\u00a0fast as possible after the shop in R\u00e5gsved burned down. The store in Veddesta, just like the one\u00a0in R\u00e5gsved, will contribute to positive social benefits in several ways: create economic space for people in financial vulnerability, enable in-store job training and help reduce unnecessary food waste.<\/p>\n

“Thanks to Willys, we now have a new premise. Everyone is welcome to shop at Matmissionen, although we primarily target our members who live in a precarious economic situation,” says Johan Rindevall, Executive of Matmissionen at Stadsmissionen.<\/p>\n

Interior fitting\u00a0and\u00a0completion\u00a0of the shop has been going on all summer. The shop is not stocked like a regular supermarket, but will sell donated surplus food from other stores. Axfood is co-founder of Matmissionen and Axfoundation has been involved in supporting the project since its inception.<\/p>\n

“This idea was too good to burn down. I am happy that we have found a new site to on which to re-build Matmissionen. This project is an important part of our work for reduced food waste. If, through Stadsmissionen, we can also link it to an important social effort, there’s naturally cause for double cdelebration,” says \u00c5sa Domeij, sustainability manager at Axfood.<\/p>\n

Matmissionen is open to all; however members can trade goods for\u00a0one third\u00a0of the usual retail price, or less. To obtain membership you\u00a0have to qualify through one one the following requirements: welfare benefits, benefits for new arrivals to the country, activity support, sickness\u00a0benefit, minimum pension, daily allowance from the Migration Board, unemployment insurance, minimum wage.<\/p>\n

Stadsmissionen\u00a0is the store owner and will run\u00a0it as a social enterprise. The shop gives people the opportunity to approach the labor market through personal support and professional coaching. In the long term, there may be up to 20 trainees on staff. Those who worked\u00a0at\u00a0Matmissionen in R\u00e5gsved are offered to start work at the new store.<\/p>\n

For further information please contact\u00a0viveka.risberg@axfoundation.se<\/a>.<\/p>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n

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