{"id":42652,"date":"2024-01-29T07:14:54","date_gmt":"2024-01-29T06:14:54","guid":{"rendered":"https:\/\/www.axfoundation.se\/?p=42652"},"modified":"2024-02-08T09:51:24","modified_gmt":"2024-02-08T08:51:24","slug":"new-circular-design-guide","status":"publish","type":"post","link":"https:\/\/www.axfoundation.se\/en\/news\/new-circular-design-guide","title":{"rendered":"The Swedish Wool Initiative Launches Circular Design Guide"},"content":{"rendered":"
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The guide covers both practical steps related to design and product development as well as generic aspects of circular business models. Photo: Anna Sigge<\/p>\n <\/div>\n<\/section>\n\n\n

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Used correctly, Swedish wool fibers are a natural and sustainable alternative \u2013 but today more than half of the wool produced in Sweden goes to waste. The Swedish Wool Initiative<\/a> is now launching a circular design guide, developed by Science Park Bor\u00e5s, that will help companies to use Swedish wool in a sustainable and circular way.<\/strong><\/p>\n

Download the Design Guide \u2192<\/a><\/strong><\/a><\/p>\n

The textile and fashion industry are in a transition to a circular economy and, from a circular system perspective, Swedish wool is a valuable resource. The purpose of the new design guide from the Swedish Wool Initiative is to share insights and provide inspiration to anyone who wants to work with Swedish wool. As design, materials, and business models are tightly intertwined, the guide covers both practical steps related to design and product development as well as generic aspects of circular business models.<\/p>\n

Everything begins in the design phase, where a lot of choices are made that will affect the quality and durability of the product throughout its life cycle. Our goal is to help designers use the right fiber for the right application to ensure that their products last longer and can be part of circular cycles even after the last use.<\/p>\n

\u2013 Lena-Marie Jensen, Project Coordinator at Science Park Bor\u00e5s, and author of the guide together with her colleague Linda Nyd\u00e9n.<\/p><\/blockquote>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n

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In addition to being bio-based and recyclable, wool is naturally antibacterial, dirt-repellent and flame-retardant.<\/p>\n <\/div>\n<\/section>\n\n\n

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Collaboration across the entire value chain<\/h3>\n

The Swedish Wool Initiative is a project run by Axfoundation since 2020 that aims to create conditions for Swedish brands and suppliers in fashion, outdoor, and home furnishings to have access to competitive, high-quality Swedish wool. In 2023, the initiative launched Sweden’s first common classification system for Swedish wool \u2013 the Swedish Wool Standard<\/a>\u2013 and with the newly released design guide, there is now another tool that makes it easier to make use of Swedish wool.<\/p>\n

In the context of circular design, the project has contributed to creating real change by collaborating across the entire value chain. Embracing new working methods and processes leads to unexpected alliances that will be central for the transition to a sustainable and circular textile industry. Investing in regional raw materials such as Swedish wool requires openness to innovative product design, and the design guide is a treasure chest of concrete tips from those who use the fantastic Swedish wool.<\/p>\n

\u2013 Johan Sidenmark, Project Manager for The Swedish Wool Initiative, Axfoundation<\/p><\/blockquote>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n

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