{"id":35573,"date":"2023-03-10T07:24:53","date_gmt":"2023-03-10T06:24:53","guid":{"rendered":"https:\/\/www.axfoundation.se\/?page_id=35573"},"modified":"2023-03-15T08:04:28","modified_gmt":"2023-03-15T07:04:28","slug":"digital-product-passports-for-companies","status":"publish","type":"page","link":"https:\/\/www.axfoundation.se\/en\/digital-product-passports-for-companies","title":{"rendered":"Digital Product Passports \u2013 benefitting companies at the forefront"},"content":{"rendered":"<section data-id=\"block_786eda79faf04a140ae235bf2ba29e14\" class=\"image   align col-lg-6 col-12 \">\n  <div class=\"image__container  col-lg-12 col-12  \">\n          <img decoding=\"async\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960-50x33.jpg\" data-src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960-1024x683.jpg\" data-srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960-300x200.jpg 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960-1024x683.jpg 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960-768x512.jpg 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960-50x33.jpg 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/06\/Produktpass_Illustration-1-wwwpropareeu_1440x960.jpg 1440w\" >\n            <\/div>\n<\/section>\n\n\n<section data-id=\"block_1e6ffefdc9e5821c5d892e0221c5fad3\" class=\"text   align col-lg-6 col-12  anchor-block  \"  data-heading=\"Sustainable Business\" >\n    <div class=\"text__content  col-lg-12 col-12  \">\n              <h2 class=\"text__heading heading\">Sustainable Business<\/h2>\n            <div class=\"text__content\">\n                  <p>By making sustainability data easily accessible in real-time, customers and buyers are guided to make sustainable and well-informed choices in-store and throughout the product\u2019s life cycle. This can spark sustainable product and business development, as well as build customer loyalty and trust. DPP can also help future-proof businesses by creating improved conditions for circular business development. With increased transparency throughout the value chain, information about the product and its constituent items during the entire life cycle is improved. And with easy access to customer purchase and usage data for products, companies can learn more about the product\u2019s life cycle, and create even better products meeting the customer needs of the future.<\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_ab62aa84bea62ed0aab1bcee6df619de\" class=\"image   align col-lg-6 col-12 \">\n  <div class=\"image__container  col-lg-12 col-12  \">\n          <img decoding=\"async\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x-50x28.jpg\" data-src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x-1024x576.jpg\" data-srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x-300x169.jpg 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x-1024x576.jpg 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x-768x432.jpg 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x-50x28.jpg 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/Non-compatible-solutions-2-1440x.jpg 1440w\" >\n            <\/div>\n<\/section>\n\n\n<section data-id=\"block_db673079fab179b8d66d6d6186c6991e\" class=\"text   align col-lg-6 col-12  anchor-block  \"  data-heading=\"Challenges &amp; Risks\" >\n    <div class=\"text__content  col-lg-12 col-12  \">\n              <h2 class=\"text__heading heading\">Challenges &#038; Risks<\/h2>\n            <div class=\"text__content\">\n                  <p>With the right implementation, Digital Product Passports will contribute to increased resource efficiency and circularity. However, there are risks to avoid for a successful implementation. One such is the use of centralized databases which typically store copies of data that easily become outdated, leading to poor data quality, and can leave professional buyers with an information deficit that can distort competition. Another risk is the use of different data-sharing standards, which can lead to systems not being able to communicate with each other, with transparency and traceability being lost. Locked IT solutions not using global standards can also force brand owners to buy DPP services from a certain provider, or even from multiple different companies.<\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_b24cafde8afde35c3a9420ef4433aa83\" class=\"video   align col-lg-6 col-12\">\n    <div class=\"video__content  col-lg-12 col-12  \">\n            <div class=\"video__container\">\n        <iframe loading=\"lazy\" type=\"text\/html\" width=\"auto\" height=\"auto\" src=\"https:\/\/www.youtube.com\/embed\/VIDnqWCQvOk\" frameborder=\"0\" allowfullscreen><\/iframe>\n      <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-id=\"block_a1dfc99734af3d72a7f0b5a82c257a4c\" class=\"text   align col-lg-6 col-12  anchor-block  \"  data-heading=\"The ProPare Solution\" >\n    <div class=\"text__content  col-lg-12 col-12  \">\n              <h2 class=\"text__heading heading\">The ProPare Solution<\/h2>\n            <div class=\"text__content\">\n                  <p>The ProPare prototype shows how a global, open, competition-neutral infrastructure for Digital Product Passports could work in practice, demonstrating how companies can respond to the EU requirements vis-\u00e0-vis authorities, but also towards consumers. Such infrastructure allows companies to provide all stakeholders with reliable real-time data directly at the point of purchase or at any time during the product life cycle. By using <a href=\"https:\/\/gs1.se\/digitala-%20produktpass\/propare-digital-product-passport-solution-guide\" target=\"_blank\" rel=\"noopener\">existing technology in a new way and using decentralized data sharing<\/a>, the prototype avoids cost-driving large databases and brand owners still retain control over what data is presented in the DPP.<\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_b1472cc911bb41bb0518022a87691579\" class=\"text   align col-lg-12 col-12  \" >\n    <div class=\"text__content  col-lg-6 col-12   text__content--center \">\n            <div class=\"text__content\">\n                  <blockquote><p>The ProPare project has proven that it works for third-party certifications using the Nordic Swan Ecolabel as an example, but it can be used to link all types of data to a product, no matter the user, industry, or product category.<\/p><\/blockquote>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_cff57a27e90649b94efdae201f89cc37\" class=\"image   align col-lg-12 col-12 \">\n  <div class=\"image__container  col-lg-9 col-12   image__content--center \">\n          <img decoding=\"async\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1-50x33.png\" data-src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1-1024x683.png\" data-srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1-300x200.png 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1-1024x683.png 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1-768x512.png 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1-50x33.png 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EN-1440x960-1.png 1440w\" >\n            <\/div>\n<\/section>\n\n\n<section data-id=\"block_d6c26c70d8b0b4d89306c2b9066ffddf\" class=\"facts   align col-lg-12 col-12  anchor-block  \"  data-heading=\"Take Action\" >\n  <div class=\"facts__content  text__content  col-lg-6 col-12   text__content--center \">\n          <h2 class=\"text__heading heading\">Take Action<\/h2>\n        <div class=\"text__content \">\n              <p>Future-proof your business &#8211; start preparing now for the Digital Product Passports!<\/p>\n<ol>\n<li><strong>Make Digital Product Passports a Competitive Advantage:<\/strong> Find out how DPPs will affect customers and businesses, as well as products and services.<\/li>\n<li><strong>Make the Right Data Available:<\/strong> The EU Legislation will decide on a minimum level of data to share, but to maximize the benefits for business and for the sustainable transition, start mapping out what type of data is &#8220;must, need, nice&#8221; to communicate in the Digital Product Passport.<\/li>\n<li><strong>Test on a Small Scale:<\/strong> Conduct a pilot project to test how to share product data with customers, businesses, and governments. Make sure to choose a solution allowing to effectively share relevant information with all target groups.<\/li>\n<li><strong>Influence the Standards: <\/strong>Contact a standardization organization to be able to influence how the standards, infrastructure, and solutions for Digital Product Passports are to be designed.<\/li>\n<\/ol>\n\n          <\/div>\n    <div class=\"circle\"><\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_a64226554995b78be36b9e0174ce4c7b\" class=\"text   align col-lg-4 col-12  anchor-block  \"  data-heading=\"The ProPare Project\" >\n    <div class=\"text__content  col-lg-12 col-12  \">\n              <h2 class=\"text__heading heading\">The ProPare Project<\/h2>\n            <div class=\"text__content\">\n                  <p>The ProPare project was carried out in broad collaboration between non-profit actors Axfoundation, Ecolabelling Sweden AB, GS1 Sweden and the Swedish Trade Federation, as well as trading companies Ahlsell, Dagab, Mio and technology developer Blue Cromos. <a href=\"https:\/\/www.axfoundation.se\/en\/projects\/propare-a-global-standard-for-the-digital-product-passport\">Read more about the ProPare project<\/a>.<\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_efd85139e1b19203153abf50011c7ed8\" class=\"text   align col-lg-4 col-12  \"  data-heading=\"FAQ\" >\n    <div class=\"text__content  col-lg-12 col-12  \">\n              <h2 class=\"text__heading heading\">FAQ<\/h2>\n            <div class=\"text__content\">\n                  <p>What is a Digital Product Passport? Will the law apply to all products? What does a \u201cglobal and competition-neutral standard\u2019 mean? How does a resolver work? The FAQ provides quick answers to some of the most frequently asked questions about product passports. <a href=\"https:\/\/www.axfoundation.se\/en\/news\/product-passport-q-a\">Read more in the Q &amp; A here.<\/a><\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_b9b7736977d3fc52287640b08c0ab848\" class=\"text   align col-lg-4 col-12  \" >\n    <div class=\"text__content  col-lg-12 col-12  \">\n            <div class=\"text__content\">\n                  <p><a href=\"https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33102\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2.jpg\" alt=\"Product passports ProPare\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2.jpg 1080w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2-300x300.jpg 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2-1024x1024.jpg 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2-150x150.jpg 150w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2-768x768.jpg 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2-50x50.jpg 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2022\/07\/Produktpass2-800x800.jpg 800w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_52aba6a0d8e9b7af8b4251908195707a\" class=\"slider   align  \"  data-heading=\"What&#039;s in it for Companies, Decision-Makers, and Technical Service Providers?\" >\n      <h2 class=\"slider__heading heading\">What&#039;s in it for Companies, Decision-Makers, and Technical Service Providers?<\/h2>\n        <div class=\"slider__container\">\n\n      \n      <ul class=\"slider__tabs\">\n              <\/ul>\n\n              <ul class=\"slider__items\" aria-hidden=\"false\" data-json=\"{&quot;suppress_filters&quot;:false,&quot;numberposts&quot;:20,&quot;post_type&quot;:&quot;page&quot;,&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;post_tag&quot;,&quot;field&quot;:&quot;term_id&quot;,&quot;terms&quot;:[1179],&quot;operator&quot;:&quot;IN&quot;}],&quot;post__not_in&quot;:[35573]}\">\n                      <li class=\"slider__item spotlight spotlight--small\">\n              <div class=\"spotlight__content  \">\n  <a href=\"https:\/\/www.axfoundation.se\/en\/digital-product-passports-for-companies\">\n          <img decoding=\"async\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-50x50.jpg\" data-srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-800x800.jpg 800w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-300x300.jpg 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-1024x1024.jpg 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-150x150.jpg 150w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-768x768.jpg 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-50x50.jpg 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1.jpg 1080w\" data-src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-tom-fisk-1427107-1x1-1-800x800.jpg\" alt=\"Digital Product Passports \u2013 benefitting companies at the forefront\">\n    \n    <h4 class=\"spotlight__title \">\n      \n      Digital Product Passports \u2013 benefitting companies at the forefront\n\n    <\/h4>\n  <\/a>\n\n  \n  \n  \n<\/div>\n            <\/li>\n                      <li class=\"slider__item spotlight spotlight--small\">\n              <div class=\"spotlight__content  \">\n  <a href=\"https:\/\/www.axfoundation.se\/en\/digital-product-passports-public-authorities-policy-makers\">\n          <img decoding=\"async\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-50x50.jpg\" data-srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-800x800.jpg 800w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-300x300.jpg 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-1024x1024.jpg 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-150x150.jpg 150w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-768x768.jpg 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-50x50.jpg 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1.jpg 1080w\" data-src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/EU_iStock-923485692_mixmagic-1x1-1-800x800.jpg\" alt=\"Digital Product Passports \u2013 for public authorities and policy makers\">\n    \n    <h4 class=\"spotlight__title \">\n      \n      Digital Product Passports \u2013 for public authorities and policy makers\n\n    <\/h4>\n  <\/a>\n\n  \n  \n  \n<\/div>\n            <\/li>\n                      <li class=\"slider__item spotlight spotlight--small\">\n              <div class=\"spotlight__content  \">\n  <a href=\"https:\/\/www.axfoundation.se\/en\/product-passport-technical-service-providers\">\n          <img decoding=\"async\" src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-50x50.jpg\" data-srcset=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-800x800.jpg 800w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-300x300.jpg 300w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-1024x1024.jpg 1024w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-150x150.jpg 150w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-768x768.jpg 768w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-50x50.jpg 50w, https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera.jpg 1080w\" data-src=\"https:\/\/ax-images.b-cdn.net\/uploads\/2023\/03\/pexels-mikhail-nilov-7989796.mp4.00_00_07_05.Still001-kopiera-800x800.jpg\" alt=\"Technical Service Providers \u2013 get a head start on Digital Product Passports\">\n    \n    <h4 class=\"spotlight__title \">\n      \n      Technical Service Providers \u2013 get a head start on Digital Product Passports\n\n    <\/h4>\n  <\/a>\n\n  \n  \n  \n<\/div>\n            <\/li>\n                  <\/ul>\n          <\/div>\n  <\/section>\n\n\n<section data-id=\"block_f35bbaaab9c1bfb95620a188ab3e82a7\" class=\"text   align col-lg-12 col-12  \"  data-heading=\"Contact\" >\n    <div class=\"text__content  col-lg-6 col-12   text__content--center \">\n              <h2 class=\"text__heading heading\">Contact<\/h2>\n            <div class=\"text__content\">\n                  <p style=\"text-align: left;\"><strong>General project inquiries:<\/strong><br \/>\nViveka Risberg<br \/>\nKommunikat\u00f6r<br \/>\n<a href=\"mailto:viveka.risberg@axfoundation.se\">viveka.risberg@axfoundation.se<\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: normal !msorm;\"><strong>Technical inquiries \/global standards:<\/strong><\/span><br \/>\nStaffan Olsson<br \/>\nHead of Public Affairs, GS1 Sweden<br \/>\n<a href=\"mailto:staffan.olsson@gs1.se\">staffan.olsson@gs1.se<\/a><\/p>\n<p><span style=\"font-weight: normal !msorm;\"><strong>Business and trade inquiries:<\/strong><\/span><br \/>\nMagnus Nikkarinen<br \/>\nSenior Policy Director &#8211; Sustainability, The Swedish Trade Association<br \/>\n<a href=\"mailto:magnus.nikkarinen@svenskhandel.se\">magnus.nikkarinen@svenskhandel.se<\/a><\/p>\n\n              <\/div>\n  <\/div>\n<\/section>\n\n\n<section data-id=\"block_29781e3cce7919b956eb7cb2f8479b00\" class=\"newsletter   align col-lg-12 col-12  \"  data-heading=\"Keep up with the latest sustainability innovations\" >\n  <div class=\"newsletter__content  col-lg-6 col-12   newsletter__content--center \">\n          <h2 class=\"newsletter__heading\">Keep up with the latest sustainability innovations<\/h2>\n    \n          <p>Get first-hand results, lessons learned, and food-for-thoughts from practical innovations that push the envelope for a sustainable world.<\/p>\n    \n          <div class=\"newsletter__form\">\n        <script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.10.6 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-34002 mc4wp-ajax\" method=\"post\" data-id=\"34002\" data-name=\"Axfoundation Newsletter - List choice\" ><div class=\"mc4wp-form-fields\"><p class=\"newsletter__form-group\">\r\n    <label class=\"newsletter__label--text\">Name<\/label>\r\n    <input type=\"text\" name=\"FNAME\" required style=\"max-width: none\">\r\n<\/p>\r\n\r\n<p class=\"newsletter__form-group\">\r\n    <label class=\"newsletter__label--text\">Surname<\/label>\r\n    <input 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