{"version":"1.0","provider_name":"Axfoundation","provider_url":"https:\/\/www.axfoundation.se\/en","author_name":"Linda Andersson","author_url":"https:\/\/www.axfoundation.se\/en\/author\/lindaeandersson","title":"The Beef of the Future","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fpH5FyG7Su\"><a href=\"https:\/\/www.axfoundation.se\/en\/projects\/the-beef-of-the-future\">The Beef of the Future<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.axfoundation.se\/en\/projects\/the-beef-of-the-future\/embed#?secret=fpH5FyG7Su\" width=\"600\" height=\"338\" title=\"&#8220;The Beef of the Future&#8221; &#8212; Axfoundation\" data-secret=\"fpH5FyG7Su\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/ax-images.b-cdn.net\/uploads\/2019\/10\/K\u00f6ttkonsumtion_iStock-621271582_iStock.com_-Gilaxia_1000x1000.jpg","thumbnail_width":960,"thumbnail_height":960,"description":"The Beef of the Future (Framtidens k\u00f6tt in Swedish) is a previous initiative supported by Axfoundation. Framtidens K\u00f6tt was a collaborative project related to the procurement requirements of beef that has been established with the Federation of Swedish Farmers (Lantbrukarnas riksf\u00f6rbund, LRF), Max Hamburgers, The Natural Step, Axfood and Martin & Servera with a view to break the deadlock in the Swedish beef value chain\u00a0and create the beef of the future\u2014meat that has better flavor, higher quality and is more economically, ecologically and socially sustainable."}