1.0Axfoundationhttps://www.axfoundation.se/enLinda Anderssonhttps://www.axfoundation.se/en/author/lindaeanderssonNudging Consumer Behavior in Food E-comrich600338<blockquote class="wp-embedded-content" data-secret="5lodBPYuOC"><a href="https://www.axfoundation.se/en/projects/nudging-for-smart-climate-choices">Nudging Consumer Behavior in Food E-com</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.axfoundation.se/en/projects/nudging-for-smart-climate-choices/embed#?secret=5lodBPYuOC" width="600" height="338" title="“Nudging Consumer Behavior in Food E-com” — Axfoundation" data-secret="5lodBPYuOC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://ax-images.b-cdn.net/uploads/2019/09/Mat-se_ris-potatis_1440.jpg1440960Today, food accounts for approximately 25% of our individual climate footprint. At the same time, studies show that through increased knowledge, consumers can half their food related climate impact. So, how can we encourage more sustainable behavior among consumers? In a pilot project, Axfoundation supported online food retailer Mat.se’s use of the economic nudge theory to guide customers towards climate-smart choices through a climate labelling at product level.